World One STI
My good friend Armin @ World One Performance contacted me about putting graphics on the new shop car, a Lightning Red ‘08 STI.
World One already had a great logo, but we were unsure as to how to incorporate it onto the side of the new car. I started with proofing the standard logo at an angle down the side of the car, trying various sizes, colors, and rotations. It just wasn’t flowing as well as we had hoped.
The next step, was to try and come up with a design other than the logo to put on the side of the car to attract attention. I toyed around with stripes and swooshes, but they just didn’t hit the spot. I decided to go back to trying to make the logo work on the car… and then it hit me.
World One’s Logo already had a perfect design element… the turbo! Like all good designs, once it had direction, it practically put itself together.
I cut all the graphics in Avery’s Gunmetal Metallic vinyl, it was almost a perfect color match to the Seibon Edition Volk wheels on the car.
Install was straight forward, with only some creative thinking needed for the large turbo graphic over the rear wheel wells.